Maaike Steinebach is Visa's General Manager for Hong Kong and Macau. She is responsible for the full business operations, strategy development and management of Visa’s businesses in the two territories. She is also the founding member of the FinTech Association of Hong Kong.

Maaike brings more than 20 years of experience working in institutional, commercial and private banking in Europe, Asia, and Greater China. Before joining Visa, Maaike served for five years as Country Executive of Commonwealth Bank of Australia based in Hong Kong, and before that as Country Executive for ABN AMRO and Regional Head Asia for the corporate bank. Prior to Hong Kong, Maaike spent five years based in Shanghai as Country Manager for Fortis Bank Greater China. As founding member of Women in Tech HK and Women Chief Executive Group HK, Maaike is active in the advocacy for full and equal participation of women and girls in Hong Kong economy and society. She is also an active member in the fintech community in Hong Kong and the Greater Bay Area. Maaike has a Master’s degree in Economics from the University of Amsterdam.