Some 26 years ago, Taipan bakery created the snowy mooncakes which became vastly popular within a short time. Meet Garic, branding and marketing strategist, to hear the story of how the non-baked mooncakes enabled Taipan to move from a bakery to a leading brand. He will share how snowy mooncakes has inspired him to steer the company to survive the thrive in the business world with constant innovation. Garic is an experienced media person and branding consultant. Since graduating from the Department of Sociology, University of Windsor, Canada, with a bachelor's degree majoring in communication studies, Garic had served at Ogilvy & Mather Advertising (Taiwan), Hong Kong Cable Television and Quamnet.com where he was responsible for advertising customer service in addition to being a TV programme director, financial reporter, news anchor and editor. He currently oversees external relations, business development and branding at Taipan Bread & Cakes established by his father.