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Meet Frankie, Creative Strategist at Facebook in the Greater China Region who embraces "Tradigital Marketing" to merge traditional and digital marketing.
Frankie was born in the late 70’s, and witnessed the world transforming rapidly from analogue to digital. He has always been having an identity crisis of whether he belongs to the Gen-X or the Gen-Y.
He then went to study philosophy at the University of Hong Kong, hoping to find the answer. Sadly it didn’t help, his identity crisis only became worse.
However the worst is yet to come. He started his career as a Copywriter in 2000, since then he has worked in big international agencies like Grey, DDB, Saatchi & Saatchi, Publicis and BBDO, as well as local boutique agencies. His clients vary from multi-billion entrepreneurs such as Mars, Mattel, McDonald’s, Unilever, Nestlé, Marriott, Mercedes-Benz, Volkswagen and AXA, to local small businesses. During these years he has walked through the marketing 1.0, 2.0 and 3.0, from looking for USP to digging for CSV. It has been utterly confusing.
“You have to go through the worst, to get to the best.”
“Change” is only thing that is permanent, especially in a highly digital world. So Frankie changed his way of seeing marketing. Instead of clinging to the world of traditional marketing, he leaped and delved into the realm of digital marketing – he invested effort and time to be formally trained in this domain and earned himself a Professional Diploma in Digital Marketing, with extensive knowledge in SEO, SEM, Mobile, Digital Display and Social Media Marketing.
Also as a Master graduate in Buddhist Studies, he embraces the Buddhist teaching of the middle way – that we can optimize the marketing goals by taking a route between Traditional and Digital Marketing, which he calls “Tradigital Marketing”.
Frankie is now a Creative Strategist at Facebook.
All volunteer hours must be completed during 1 December 2019 to 5 May 2020.
Cost per person is HK$150 (Full-time students aged 25 or below)/ HK$250 (General Participants) to support the running costs of our charity and our mission to make volunteerism mainstream.
Dinner will be held at Richemont Retail Academy in Tsim Sha Tsui on 12 May 2020 at 7:15pm to 9:30pm.
Special thanks to our Event Sponsor - Richemont Retail Academy!
Opened in October 2019, the Richemont Retail Academy in Hong Kong is a cutting-edge learning hub where the group crafts the future of retail through an investment in its teams. It is a place dedicated to the employees’ development by equipping them with the mindset, skillset and toolset they need to reveal the exceptional. As a leading luxury goods powerhouse, Richemont owns some of the world’s most prestigious goods Maisons and draws its strength from a rich diversity and unique aesthetic sensibility, all coupled to the latest in sustainable and ethical luxury.
Dinner with Frankie (12 May)
It will be held at Richemont Retail Academy in Tsim Sha Tsui at 7:15-9:30pm on 12 May 2020.