What we need

• Create a digital marketing plan to boost the charity sale for the fabric mask covers
• Come up with a preliminary budget plan
• Create a marketing timeline leading up to Chinese New Year 2021

Background

Under the pandemic, WEDO GLOBAL has started the We Mask Action project to train and employ grassroots Hong Kong ethnic minorities to become WEDO Sewing Ambassadors to co-create culturally vibrant mask covers. We aim to promote cultural diversity and social inclusion. In the long run, we hope to reduce waste and be more eco-friendly. In addition, we adopt “buy-one-donate-one” approach, one-half of the We Mask Covers sold to customers, the other half would be donated to grassroots senior citizens, low-income families of ethnic minority and other needy groups to bring love and care to them under the pandemic.

What we have

We have created photos, videos and other marketing resources.

Why this is important

It helps to increase the awareness of our brand as well as the inclusion works that we have been doing. Through the We Mask Covers handmade by the local ethnic minority community members who contribute their skills and time to the society during this pandemic, it supports them to better integrate into the local society.

Project Period

06 Dec 2020 - 08 Feb 2021

Location

Wong Chuk Hang/ Remote