KOL Researcher

Identify potential KOLs / influencers for our marketing campaign to promote skilled volunteering in Hong Kong

Project Details

What we need

  • Join a 30-min briefing call to understand our upcoming marketing campaign
  • Help on digital marketing research to identify potential KOLs for collaboration
  • Compile the required information on a Google spreadsheet
  • Flexible schedule and location

Background

We've received generous sponsorship from MTR for 12-sheet ad spaces in Sept to promote skilled volunteering in Hong Kong. With the help of our pro-bono partner, we'll be launching a marketing campaign and hoping to reach out to KOLs for collaboration.

What we have

We will create a Google spreadsheet for the volunteer to easily fill in the information and also provide guidance throughout the project e.g. what kind of influencers would be the best fit for the campaign.

Why this is important

Our platform aims to support NGOs at scale through skilled volunteering. This research is crucial for launching a successful marketing campaign and reaching out to volunteers to help many more NGOs in Hong Kong.

Project Period

14 Jun 2021 - 04 Jul 2021

Location

Remote

Requirements

20hours in total

Time Commitment

Skills

  • Marketing Research

Language

  • Chinese (Cantonese)
  • English

This project is part of the Swire Trust Go-Givers Program

Together with Swire Trust, we've launched the Swire Trust Go-Givers Program which encourages skilled volunteers for their NGOs partners.

From 2020 to 2022, you can volunteer for Swire's NGO partners and redeem educational and experiential rewards. 10 outstanding volunteers will be selected annually as the “Swire Trust Go-Givers of the Year” with special rewards & recognition!

For details, please see here. šŸ™ŒšŸ»

Swire Trust Go-Givers Program

About the Organization

Time Auction

Time Auction

timeauction.org

Causes

EducationCommunity Development

What we do

Time Auction is a charity that advocates volunteerism. We encourage volunteering with inspiring experiences, while connecting skilled-volunteers with NGOs. By volunteering at any nonprofits, one can earn unique access to their passions ā€” from learning to cook from Michelin-starred chefs to dining with inspiring entrepreneurs. With our volunteer community, we also match professionals who want to volunteer their talent with nonprofits that need those skills. Over 78,000 volunteer hours have been contributed to date since 2014.

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