What we need

• You will be the expert to guide and brainstorm with us on the strategies for Facebook and Instagram, no content creation will be required.
• Join a 40 minutes phone call to learn about our programme objectives, timeline and key events
• Brainstorm and create a social marketing strategy for the upcoming 10 months with our team
• Strategy planning will include: (1) Define each social media channel's purpose and (2) Content strategy for Facebook and IG (which content should be distributed to which channel? how can the content be effective for the "call to action"?)

Background

Our programme will launch in September 2021. We are currently building up our website and will announce the audition for the programme in mid-Dec. We hope to have a 10-month plan / strategy for our social media channels to enhance the promotion of our audition and build up the audience base. Once the strategy has been set, we will be looking for volunteers to help us with content creation.

What we have

We will provide programme's objectives and key events in 2021.

Why this is important

This project will help to promote the objectives of this exciting programme co-presented by HK Phil and HKAPA. It will also help us finding the right candidates to audition for our programme and building up the audience base for our upcoming events.

Project Period

27 Dec 2020 - 19 Jan 2021

Location

Remote