Logo and Brand Designer

Design logo and create basic brand guideline to establish our presence as an educational charity

Project Details

What we need

  • Design and create our charity logo
  • Based on the logo created, design a branding guideline to communicate our values to our supporters and public audiences
  • Brand guideline will include brand colour, font and other basic application guideline

Background

We are in the process of revamping our digital presence in preparation for our fund-raising campaign to seek donations for REACH Reading Club Programme starting in September 2021 and beyond.

What we have

We can provide access to our existing library of photos to start off with. We also have plenty of content, accumulated since 2014 when REACH was founded, in order to support the project.

Why this is important

The assets created will have direct impacts on our goal as they will be utilised on our new website, fund-raising campaign, as well as social media which we are planning to launch towards the end of the year.

Project Period

01 Jun 2021 - 30 Jun 2021

Location

Remote

Requirements

25hours in total

Time Commitment

Skills

  • Brand Design
  • Brand Identity
  • Branding
  • Brand Assets Design

Language

  • English

About the Organization

REACH

REACH

www.reach.org.hk

Causes

EducationPoverty

What we do

We believe story books are the most powerful and effective tool to build up students’ reading proficiencies. While we understand the importance of fostering stronger English skills, it is the ability to adapt, and transfer gained knowledge through reading that is the most crucial and sustainable means necessary for providing a better future for these children. In order to outreach and empower under-served students, our goal is to partner with schools to form REACH Reading Clubs so as to equip students with English reading skill sets via a systemic and explicit approach using story books, REACH’s trial-and-tested proprietary curriculum and teaching methodology.

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