Marketing Campaign Advisor

Advise and support the development of a new long-term anti-stigma campaign

Project Details

What we need

  • Join a 30 minute briefing call
  • Provide insights, advice, and ideas for a new mental health anti-stigma campaign
  • Take part in a 2 1-hour brainstorming session
  • Work with the team to put together a presentation with 2-3 campaign ideas by end of May 2021


We are launching a new anti-stigma campaign and are seeking advertising/creative/marketing experts to help support the initial development stage of this.

What we have

(1) Access to pilot videos, which have already been created (2) Access to previous anti-stigma events (3) Discussions with team members involved (one on one and team) (4) Previous Mind HK campaigns, as examples (5) Research on other global anti-stigma campaigns and their effectiveness (6) Mind HK's research on stigma in Hong Kong

Why this is important

This project will help Mind HK's ambassadors share their mental health stories in a creative, effective, and powerful way. This will change attitudes towards mental health and support the destigmatisation of it; ultimately, this will help us ensure no one will have to experience a mental health problem alone.

Project Period

12 Apr 2021 - 28 May 2021




5hours perweek

Time Commitment


  • Communication
  • Community Outreach
  • Digital Advertising
  • Digital Marketing
  • Social Media Ad Campaign Set Up


  • Chinese (Cantonese)
  • English

About the Organization

Mind HK

Mind HK


Mental HealthHealth

What we do

Our mission is to ensure no one has to face a mental health problem alone.

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