Marketing Campaign Advisor
Advise and support the development of a new long-term anti-stigma campaign
Project Details
What we need
- Join a 30 minute briefing call
- Provide insights, advice, and ideas for a new mental health anti-stigma campaign
- Take part in a 2 1-hour brainstorming session
- Work with the team to put together a presentation with 2-3 campaign ideas by end of May 2021
Background
We are launching a new anti-stigma campaign and are seeking advertising/creative/marketing experts to help support the initial development stage of this.
What we have
(1) Access to pilot videos, which have already been created (2) Access to previous anti-stigma events (3) Discussions with team members involved (one on one and team) (4) Previous Mind HK campaigns, as examples (5) Research on other global anti-stigma campaigns and their effectiveness (6) Mind HK's research on stigma in Hong Kong
Why this is important
This project will help Mind HK's ambassadors share their mental health stories in a creative, effective, and powerful way. This will change attitudes towards mental health and support the destigmatisation of it; ultimately, this will help us ensure no one will have to experience a mental health problem alone.
Project Period
12 Apr 2021 - 28 May 2021
Location
Remote
Requirements
Time
5 hours per week
Skills
- Communication
- Digital Advertising
- Community Outreach
- Social Media Ad Campaign Set Up
- Digital Marketing
Language
- Chinese (Cantonese)
- English
About the Organization
Mind HK
https://www.mind.org.hk
Causes
What we do
Our mission is to ensure no one has to face a mental health problem alone.
Marketing Campaign Advisor
5 hours per week, 2 months
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