Social Media Marketing Strategist (IG)

Brainstorm and design a social media strategy with our team to grow our reach and engagement on IG for the upcoming 10 months

Project Details

What we need

  • You will be the expert to guide and brainstorm with us on the strategies for Instagram, no content creation will be required.
  • Join a 40 minutes phone call to learn about our programme objectives, timeline and key events
  • Brainstorm and create a social marketing strategy for the upcoming 10 months with our team
  • The goal of the strategy is to grow our reach on Instagram (followers + engagement), especially our reach to girls aged 10-18 in Hong Kong on Instagram
  • Highly appreciate if you can provide us with guidance on paid ads as well

Background

We are launching a new charity program in Hong Kong to inspiring girls for success. We want girls everywhere to have the confidence and support they need to challenge gender stereotypes and follow any path they choose. We set our goal to reach 1 million girls, especially on Instagram, with educational content, role models videos and more!

What we have

We have access to many high-profile & celebrity role models and we can support video editing.

Why this is important

The more girls we can empower online the more impact our charity can have. It will help us grow our influence.

Project Period

06 Apr 2021 - 05 May 2021

Location

Remote

Requirements

4hours perweek

Time Commitment

Skills

  • Digital Marketing
  • Social Media

Language

  • Chinese (Cantonese)
  • English

About the Organization

Inspiring Girls Hong Kong

Inspiring Girls Hong Kong

www.inspiringgirlshongkong.com

Causes

EducationGender EqualityYouth

What we do

We are a charity program that inspires and empowers girls to believe in their dreams by connecting them with amazing female role models. We are dedicated to raising the ambitions of girls (aged 10-18) by connecting them with female role models online and offline. Girls will be invited to join speed networking sessions with the role models and have access to a video hub - a free resource to allow them to watch inspirational interviews with women from a wide range of careers.

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