Marketing Campaign Strategist

Design an impactful advertising campaign which will be released on the MTR

Project Details

What we need

  • Create an integrated marketing campaign to recruit 5,000 role models, especially in STEM and sustainability industries
  • Lead the design direction of key visuals and messaging for adverts which will be released on the MTR
  • Supervise the execution, monitoring and measurement of marketing campaign and its success

Background

We are a charity program that inspires and empowers girls to believe in their dreams by connecting them with amazing female role models. We believe girls should aspire to achieve their goals and not be limited by gender stereotypes. We want to show girls the limitless possibilities in their future careers and aim high because they are their rights.

What we have

Inspiring girls is already in 20 other countries - brand guidelines and various materials have already been done.

Why this is important

This will allow us to scale the program and support more schools in Hong Kong and inspiring the next generation to be future ready.

Project Period

15 Apr 2021 - 01 Sep 2021

Location

Remote

Requirements

5hours perweek

Time Commitment

Skills

  • Content Creation
  • Content Creation
  • Marketing Advisor
  • Marketing Strategy

Language

  • Chinese (Cantonese)
  • English

About the Organization

Inspiring Girls Hong Kong

Inspiring Girls Hong Kong

www.inspiringgirlshongkong.com

Causes

EducationGender EqualityYouth

What we do

We are a charity program that inspires and empowers girls to believe in their dreams by connecting them with amazing female role models. We are dedicated to raising the ambitions of girls (aged 10-18) by connecting them with female role models online and offline. Girls will be invited to join speed networking sessions with the role models and have access to a video hub - a free resource to allow them to watch inspirational interviews with women from a wide range of careers.

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