Marketing for Good: Hayes' Digital Impact at Agewhale
Together with Time Auction, the Lifestyle International Charity Fund recognizes outstanding volunteers who have made significant contributions to digital marketing in Hong Kong's non-profit sector. Meet one of our Kindness Heroes who exemplifies the spirit of creativity and dedication in helping organizations amplify their social impact through strategic communications.
Meet Hayes - Marketing Specialist with a Heart for Community
With extensive experience in marketing and a passion for meaningful initiatives, Hayes has always been drawn to causes that create positive change. Her journey began when she sought opportunities to apply her professional skills in ways that would benefit the community, particularly after years of caring for stray dogs in her neighborhood.
About Agewhale
Agewhale serves as a crucial resource in Hong Kong's aging society, dedicated to supporting both older adults and their caregivers in making the aging journey more manageable through education and awareness.
Digital Impact Through Strategic Marketing
What began as a remote volunteer opportunity through Time Auction evolved into a comprehensive digital transformation project. Hayes' contribution went beyond basic social media management - she developed content strategies, organizing systems, and promotional plans that elevated Agewhale's online presence.
Creating Meaningful Connections
During her service, Hayes formed a meaningful connection with Grace, Agewhale's founder. Their shared passion for literature, particularly books like "Being Mortal" by Atul Gawande, led to enriching discussions that transcended their professional collaboration. These interactions highlighted how volunteering cultivates unexpected connections and mutual growth.
Navigating Communication Challenges
Hayes faced the unique challenge of creating content about senior caregiving despite limited prior experience in the field. She tackled this by conducting extensive research and working closely with Grace to ensure appropriate and sensitive language choices, demonstrating her commitment to respectful and effective communication.
Professional Growth Through Service
The experience helped Hayes rediscover the value of her profession. Working with an appreciative partner who welcomed new ideas renewed her enthusiasm for marketing and reminded her that it's a meticulous, creative field capable of bringing meaningful initiatives to life.
Message on a Billboard
When asked what message she would put on a billboard to inspire others, Hayes shared: "A little bit of your time, a big impact for a good deed." Drawing parallels to Neil Armstrong's famous words about small steps and giant leaps, Hayes believes that individual volunteer actions, no matter how small, can create lasting change. Through volunteering, she demonstrates how these contributions ripple outward to inspire others and build a more compassionate world.
Hayes' Transformative Contributions
The NGO's testimonial highlights Hayes' exceptional contribution: "Hayes has gone above and beyond, dedicating over 50 hours to creating 12+ engaging social media content." Her proactive and independent approach has not only improved the efficiency of Agewhale's operations but has also freed up crucial time for the founder to focus on broader organizational growth. By consistently delivering high-quality work within tight timelines, Hayes has become an indispensable part of Agewhale's mission to support caregivers and seniors in Hong Kong. Her innovative ideas and dedication have significantly elevated Agewhale's social media presence, fostering greater awareness of caregiving challenges and resources. Hayes' commitment exemplifies how volunteering can create a lasting impact, both for the organization and the community it serves.
Thank you Hayes for volunteering 50 hours with Agewhale!
Want to support NGOs just like Twinkle? Head over to Time Auction's website to learn more!
Published on April 15, 2025
